The dramatic cover of the October edition of Funeral Director Monthly highlights a ‘personalised medicine’ revolution, spearheaded by four NAFD member funeral firms, which is set to ensure that people’s precious DNA is preserved before it is lost forever through cremation or burial.

The pioneering DNA Memorial service will be available at branches of the Tamworth Co-operative Society in Staffordshire and East Anglian-based Rosedale Funeral Home, and both Scotmid Co-operative and Anderson Maguire Funeral Directors in Scotland.

Trained staff will take mouth swabs which will be sent to a specialist laboratory. The DNA will then be sealed in a sterile vial and returned to the family of the deceased for storage at home until required – either for clinical tests later in life or for genealogical research. DNA can even be put into a range of jewellery or crystal glass pieces as a precious keepsake which immortalises the very essence of a loved one.

Also in the October edition of award-winning Funeral Director Monthly is a feature on the latest trends in coffin design, the rise in self-penned obituaries and the first CEO Viewpoint from Mike Owen, the new Chief Executive of the NAFD. Copies will be landing on desks and doormats from 1 October.